With the Salt Lake City Winter Olympics still four years away, Zions Bancorp. is girding for overbuilding in the Utah hospitality market.

Until recently the $15 billion-asset company required only 30% equity when financing a hotel in its home state, said Dale Gibbons, chief financial officer. Now it insists on 50% equity, so the properties can produce cash flow to service debt even at lower occupancy rates.

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