may well leave with a mutual fund or vice versa. The Akron, Ohio, banking company is known as an aggressive cross-seller, and that sales drive is apparent in the mutual fund division.

"We want to align ourselves with the bank's strategy," said Felice Larmer, chairwoman of FirstMerit's brokerage business, First Merit Investment Services "Cross-selling is what they emphasize at the consumer bank and we follow that lead."

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