Credit unions are renowned for customer service. But Boeing Employees' Credit Union is intent on knowing its customers more intimately and boosting its service to unprecedented levels. And better customer relationships translate into increased profitability.

As a beta test site for Relationship Manager, a customer management solution from Harland, the Seattle-based credit union is optimistic that the new system will afford it more flexibility in identifying customer trends and in achieving a one-to-one marketing paradigm, says Boeing marketing database research manager Micki Dodge.

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