First Union Corp. said it expects to increase revenue from retail customers by $100 million in 1999 as it hits its stride in technology-based relationship marketing.

The $237 billion-asset company has just finished installing two pieces of software that complete a three-year, $33 million data warehousing project. The final components are considered the most crucial to realizing the anticipated revenue, because of the valuable customer data they deliver to hundreds of front-line salespeople.

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