Atom Bank, a digital "challenger bank" in the U.K., has agreed to a deal with the rapper and producer Will.i.am to act as a consultant, with an option to acquire a multimillion-dollar stake in the startup.
The alliance is an example of how consumer-facing fintech ventures are trying to court millennials, a generation that grew up with the Internet and came of age during the financial crisis and the rise of the smartphone.
According to a published report, the deal gives Will.i.am an option to acquire up to 3.55 million shares in Atom Bank at a price of 1.15 pounds (about $1.43) per share during a three-year period. Atom in 2015 became the first app-only bank to be granted a U.K. banking license. BBVA’s investment arm also owns a 29.5% stake in Atom.
Will.I.Am, chief creative officer of 3d Systems Corp., speaks during the DreamForce Conference in San Francisco, California, U.S., on Wednesday, Oct. 5, 2016. Salesforce.com Inc. isn't wasting any time putting its new acquisitions to use in a bid to strengthen its business software against larger rivals such as Microsoft Corp. New products unveiled Tuesday will blend the company's services with Quip, the document company Salesforce purchased in August for about $600 million. Photographer: David Paul Morris/Bloomberg
David Paul Morris/Bloomberg
Will.i.am will advise the bank on branding and send out social media posts, according to the report. He's currently a judge on the British talent show "The Voice UK." In 2014, 3D Systems, a maker of 3-D printers, hired him as its chief creative officer.
President Donald Trump's proposed budget would nix funding for Community Development Financial Institutions in minority heavy areas while expanding it for rural areas.
The administration is pitching a $26.7 billion reduction to the regulator's funding for rental assistance, public housing and elderly and disability housing.
Vectra Bank Colorado President Bruce Alexander is retiring after 25 years with the bank; Unilever Federal Credit Union in New Jersey was shut down by NCUA; Vista Bank hired Bob Mahalik in preparation for Texas bank M&A; and more in this week's banking news roundup.
