Bryan Yurcan is a senior writer with American Banker, with a focus on financial technology. Prior to American Banker, Bryan served as an editor with Bank Systems & Technology for nearly four years, as well as holding various other editorial roles for B2B tech and business publications. Bryan has been a guest speaker at bank technology industry conferences and has been quoted on the subject in numerous publications, including the Providence Business Journal and Columbus Dispatch.
Some banks are experimenting with virtual assistants that, going beyond the routine tasks they perform today, could offer investment advice or make mortgage loans 24/7. But will they ever be able to talk a nervous client through a market crash?