Bryan Yurcan is a senior writer with American Banker, with a focus on financial technology. Prior to American Banker, Bryan served as an editor with Bank Systems & Technology for nearly four years, as well as holding various other editorial roles for B2B tech and business publications. Bryan has been a guest speaker at bank technology industry conferences and has been quoted on the subject in numerous publications, including the Providence Business Journal and Columbus Dispatch.
Banks such as Citigroup, Regions and TD have decided they need to offer mobile customers truly customized experiences. They are experimenting with different ways of doing so that come across as helpful without being intrusive.