Discover Financial Services announced Thursday that it will be a title sponsor for college football's Orange Bowl for four years starting in 2011.
The annual event will be called the "Discover Orange Bowl," and in 2013, when it plays host to the Bowl Championship Series' final matchup, it will be the "Discover BCS National Championship Game."
Discover cardholders will be eligible for exclusive offers related to the game, including tickets.
Discover succeeds longtime-sponsor FedEx Corp. in the Orange Bowl slot. The Discover Orange Bowl will be one of five annual BCS bowl games; the national championship contest rotates among the five.