Discover Financial Services is making an aggressive new bid for consumers who can't qualify for a traditional credit card.

On Sunday, the Riverwoods, Ill., company began marketing a card that requires a security deposit but carries many of the perks normally associated with the more upscale prime segment.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.