In an effort to build demand for their services, two high-profile Internet technology companies are mounting mainstream advertising campaigns.

E-Trade Group and Cybercash Inc. both will run ads on television and in a variety of print publications. Palo Alto, Calif.-based E-Trade has allocated about $25 million for a yearlong campaign that starts today. Reston, Va.-based Cybercash declined to discuss the cost of its ads, which have been running for a few weeks and will continue through the fall.

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