Now that consumer demand for electronic wallets has proven lackluster, at least one wallet purveyor, Brodia, is trying to pull away from the product and redefine itself in other areas of Internet commerce.
Brodia has been one of the more prominent firms offering electronic wallets, which are supposed to make life easier for people who shop on the Internet. Consumers can load all their shipping and credit card information into a wallet and simply click on the wallet whenever they want to buy something on a Web site. Theoretically the wallet averts the need to retype personal information at each site. But people seem indifferent to this advantage, perhaps since many Web sites let them store information for return visits.