Donald A. Cipriani has been elected president, treasurer, and chief executive officer of Eastern Savings and Loan, Norwich, Conn.

Mr. Cipriani, formerly senior vice president and treasurer, succeeds D. William Kelleher, who has been elected chairman of the board of director of Eastern Savings.

Mr. Kelleher is retiring as president, a post he has held since 1971. He has worked for the thrift for nearly 35 years.

Mr. Cipriani was a commercial banking officer at Hartford National Bank for six years before to joining Eastern in 1975 as vice president of operations. Since 1983 he has been senior vice president and treasurer. He also has been elected a director.

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