Latin Americans appear riveted by the prospect of shopping on the Internet. Their telecommunications industries are deregulating, Internet connectivity prices are declining, and gradually fattening wallets are getting more PCs into their hands. One indication of the potential boom: there were 10 million Internet users in Latin America this fall, with online transactions growing at one of the highest rates in the world and expected to top $1 billion (U.S.) this year, according to the Santiago Chamber of Commerce in Chile.

Still, Internet use has a long way to go, and while consumers increasingly want to shop online, many say they're scared stiff about providing credit card details on the Internet, fearing someone will obtain the information and use it to make fraudulent purchases-a concern hardly unique to Latin America.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.