Angela Blackburn, manager of Sanwa Bank California's direct bank, has discovered that selling loans through a call center is not much different from selling T-shirts.

Ms. Blackburn, who used to manage retailer Eddie Bauer's call center, said she applied many of the principles she picked up in retailing to running Sanwa BankDirect over the past two years.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.