After more than a year fine-tuning its credit analysis business, Equifax Inc. has introduced several products and services aimed at helping lenders identify profitable and risky customers.

Two products, Equifax Attrition Navigator and Equifax Behavioral Insights, are being offered as part of a new technology platform called Equifax Dimensions that analyzes customer behavior over 18- to 24-month periods, using more than 500 behavioral attributes.

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