Esurance, the online insurance provider, is negotiating to sell itself to a brick-and-mortar insurance company or a private firm, said chief executive officer Jean Bernard Duler.

The company has also laid off 30 of its 115 employees and intends to refocus on its core business of selling auto insurance on the Web. The cuts came among employees working on the company's recent forays into selling homeowners and renters insurance, Mr. Duler said.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.