An Asian-American bank in Los Angeles is focusing on another ethnic group: Latinos.

General Bank, with $1.6 billion of assets, has hired a consultant to develop a strategy to reach out to Hispanics, the largest ethnic group in Los Angeles County.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.