Bank and thrift insurance programs that flex their muscle in new directions are spotlighted in American Banker's third annual supplement on bank insurance marketing, "Tracking the Trendsetters."

Whether it's First Union Corp.'s push to sell insurance to commercial customers (see page 4A) or Chase Manhattan's desire to assemble what may be the broadest product array in the business (page 3A), banking companies with established insurance programs are clearly in the mood to try new approaches.

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