Fannie Mae has launched a marketing blitz to promote reverse mortgages, a product for elderly homeowners that it is counting on for growth into the next century.

The company this spring is blanketing New York's Long Island with solicitations and radio and print ads urging older residents to "Find out how your home can start paying for you."

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.