In a move that suggests there is no purchase too small to be paid with plastic, Cinnabon Inc., the purveyor of hot cinnamon rolls in shopping malls across the country, has started accepting credit card payments for pastries that cost as little as a dollar or two.

McDonald’s and other fast-food restaurants have begun taking credit cards in recent years — and MasterCard International and Visa U.S.A. have been urging them along — but Cinnabon may have crossed a new threshold. Visa in particular, as part of its long-declared war on cash and checks, has been pointing out the benefits of credit card acceptance to quick-service food sellers, which the association has placed among the “emerging markets” that it wants to penetrate further.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.