While nearly 66% of retail bankers say their electronic banking program saves money, less than 20% believe that their institutions are where they need to be, a survey has found.

Banks are making some common mistakes in the way they market electronic banking services, said Richard G. Lyons Jr., executive vice president and chief operating officer of Internet Inc., Reston, Va., which operates the Most automated teller machine network.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.