Stephen A. Cone, KeyCorp's high-profile marketing chief, resigned Tuesday to join Fidelity Investments as president of its customer marketing and development group, a new post.

Mr. Cone, 47, spent three years at the Cleveland banking company, where he is credited with launching offbeat campaigns, including hiring actor Anthony Edwards as a spokesman. An executive vice president, he reported directly to chief executive officer Robert Gillespie and sat on KeyCorp's nine-member management committee.

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