New Eco-Conscious Credit Card Designed Exclusively to Reduce Harmful CO2 Emissions ATLANTA, Aug. 6 /PRNewswire/ -- Fintura Corporation announced today theGreenPay(SM) MasterCard(R) credit card, a new eco-friendly rewards creditcard in the United States where the reward proposition goes directly towardthe purchase and retirement of carbon credit offsets. The GreenPayMasterCard enables conservation-minded consumers to fight global warmingwith every card purchase. "We decided to do our part to reduce global warming by bringing tomarket an innovative credit card program to satisfy consumer demand forcarbon neutrality," said Andrew Mathieson, CEO and Founder of FinturaCorporation. "We understand this is a small step towards solving theclimate crisis, however, we believe if we all do just a little,collectively we can increase public awareness and make a significantdifference." Consumers who obtain the GreenPay MasterCard credit card, issued byMetaBank, will automatically earn a new account activation bonus equivalentto 10,000 pounds of CO2 offsets-the average annual CO2 emission of a car inthe U.S(1). These offsets will be retired upon the first purchase madeusing the card. For every net dollar spent using the GreenPay MasterCard credit card,five pounds of CO2 will be retired. To further help the environment, forevery net dollar spent on gasoline and household utilities, 10 pounds ofCO2 will be offset. Consumers can become "carbon neutral" by using the cardand pay no annual membership fees. Complete card program details arelocated at http://www.greenpay.com. Carbon offsetting works by investing funds in sequestration or energyefficiency projects that absorb or prevent the release of a pound of CO2equivalent to a consumer's carbon footprint. Carbon offsets acquired byGreenPay MasterCard cardholders spending activity are applied to a growingnumber of diverse Chicago Climate Exchange (CCX) sanctioned offset programsranging from agricultural, landfill and coal mine methane projects torenewable energy and forestry projects to agricultural and rangeland soilcarbon management projects. More about Carbon Footprints and Carbon Offsets A carbon footprint is a measure of the impact human activities have onthe environment in terms of the amount of greenhouse gases that areproduced from 1) the direct emissions of carbon dioxide from the burning offossil fuels, and 2) the indirect CO2 emissions from the lifecycle ofproducts used. Carbon dioxide is a harmful greenhouse gas that contributesto global warming and is produced from everyday activities such as drivinga car or turning on a light. According to the Environmental ProtectionAgency, the average U.S. family-of- four household produces over 35,000pounds of CO2 annually. Direct emissions- or primary carbon footprints-ofCO2 come from domestic energy consumption such as using electricity,natural gas, and coal to cool and heat buildings, and gasoline and dieselfuel to power transportation. Indirect CO2 emissions-or secondary carbonfootprints-are calculated from measuring the CO2 generated throughout aproduct's lifecycle, from manufacture to the eventual breakdown. Carbon offsetting is a way of compensating for the emissions producedwith an equivalent carbon dioxide savings. The process of carbon offsettinginvolves two steps: a calculation of an individual's, household's orbusiness's carbon footprint followed by the purchase of carbon offsetcredits from emission reduction projects that are preventing or removing anequivalent amount of carbon dioxide elsewhere in the world. (1) According to the EPA About Fintura Fintura is an account origination and portfolio management company thatoffers financial institutions a competitive edge by developing andimplementing revenue-generating marketing strategies for credit cards,student loans, and home equity product lines. Fintura provides financialinstitutions with a low cost, turnkey solution to expand their productportfolios and improve profitability based on a data-driven approach tomanaging marketing and portfolio management activities. Fintura isprivately held and is based in Atlanta, Georgia. More information aboutFintura is located at http://www.fintura.com. About MetaBank MetaBank is a federally-chartered savings bank headquartered in StormLake, Iowa. Meta Financial Group, Inc.(R) is the bank holding company forMetaBank, MetaBank West Central, Meta Payment Systems(R), and Meta TrustCompany(R). The Meta Payment Systems division of MetaBank based in SiouxFalls, South Dakota, serves banks, processors, and third party marketers byproviding prepaid cards, credit cards, ACH origination, merchant acquiring,ATM sponsorship, and money transfer. Meta Financial Group is traded on theNASDAQ - Global Market: CASH. For more information call 605.275.8052 orvisit http://www.metacash.com. About MasterCard Worldwide MasterCard Worldwide advances global commerce by providing a criticaleconomic link among financial institutions, businesses, cardholders, andmerchants worldwide. As a franchisor, processor, and advisor, MasterCarddevelops and markets payment solutions, processes over 16 billiontransactions each year, and provides industry-leading analysis andconsulting services to financial institution customers and merchants.Through its family of brands, including MasterCard(R), Maestro(R), andCirrus(R)(R), MasterCard serves consumers and businesses in more than 210countries and territories. For more information, go tohttp://www.mastercard.com.
