USA subsidiary sent shock waves through the credit card industry, which has delivered high rates of profitability without interruption for most of the decade.

Other big card companies may not face the specific issues that led Bank One chief executive officer John B. McCoy to say Wednesday that "there were a number of strategies with card pricing that didn't work." But the general perception is that other monoline credit card companies will be dragged down, if only temporarily, said W. Christopher Staab, an associate with Auriemma Consulting Group, Westbury, N.Y.

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