Fiserv's UChoose Rewards program lets small financial institutions punch above their weight and compete with the large national banks in an area of growing importance to consumers: debit and credit card loyalty programs.

By pooling the account volumes of many financial institutions these smaller companies can access a network of national, local and online merchants; in some cases, they can offer better reward rates and redemption terms than national banks. According to Fiserv, more than 50 percent of the UChoose Rewards online merchant offerings exceed those of big banks.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.