Sendero Corp. and Greenwich Software & Consulting Group have formed an alliance to develop and market profitability measurement systems.
Their first product, Sendero Par, is a PC-based system that handles both product and organizational profitability measurement. It provides transfer pricing of services and funds.
User-defined rules permit allocations of statistical data to an unlimited range of centers and products.
Based in Scottsdale, Ariz., Sendero Corp. is a wholly owned subsidiary of Fiserv Inc. Greenwich Software & Consulting is located in Greenwich, Conn.