Sendero Corp. and Greenwich Software & Consulting Group have formed an alliance to develop and market profitability measurement systems.

Their first product, Sendero Par, is a PC-based system that handles both product and organizational profitability measurement. It provides transfer pricing of services and funds.

User-defined rules permit allocations of statistical data to an unlimited range of centers and products.

Based in Scottsdale, Ariz., Sendero Corp. is a wholly owned subsidiary of Fiserv Inc. Greenwich Software & Consulting is located in Greenwich, Conn.

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