Priceline.com is teaming up with Alliance Capital Partners of Jacksonville, Fla., in a venture that would let borrowers name their price for mortgage loans on-line.

Priceline, based in Stamford, Conn., offers to find consumers a price to their liking for various services. It has partners in the airline, car rental, and hotel businesses that bid over the Internet for the consumers' business. Since February it has had a partnership with LendingTree, an aggregate lender site, to offer mortgages, refinancing, and home equity loans.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.