Since launching a major reorganization of Mellon Financial Corp. last year, Martin G. McGuinn has strived to convince the outside world that his company is changing.

Mr. McGuinn, 56, who took the helm of the $47.3 billion-asset Pittsburgh banking company in January 1999, has been shedding businesses - mortgages, credit cards, and processing units - while building Mellon's high-growth operations, including asset management. He also reorganized the company's top management to emphasize these changes.

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