Regulators are pitching fair-lending as a marketing opportunity - after years of threatening banks with penalties for not being responsive.

"We had a whole industry designed to sell single-family homes in white residential neighborhoods," said Richard C. Walker, assistant vice president and community affairs officer for the Federal Reserve Bank of Boston.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.