Richard S. Braddock, president of Citicorp before an abrupt departure in 1992, is back in a top job-at an electronic commerce start-up.

Mr. Braddock, 56, last week was named chairman and chief executive officer of Priceline.com. Founded in April, the company invites on-line consumers to name a desired price for a product or service, and later returns with a proposed deal.

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