WASHINGTON — The institution formerly known as GE Capital Retail Bank allegedly used deceptive marketing in offering credit card add-on products and blocked Hispanics from accessing certain debt relief programs available to other customers, authorities said Thursday.

The lender, now known as Synchrony Bank after a name change earlier this month, will pay $228.5 million to settle claims brought by the Consumer Financial Protection Bureau and Justice Department. It is the largest settlement ever for a company accused of discrimination in its credit card business.

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