Security Savings Bank in Henderson, NV, has historically never asked its customers for their email addresses because, like many community banks, it preferred to converse with customers face-to-face, not, as former Alaska Senator Ted Stevens once put it, through a series of tubes.

But that is changing now that the $250 million-asset bank has gotten in on the social-networking craze. The bank established a page on Facebook in October, and now it is busily gathering email addresses, in part to market products, but also to create discussions about such topics as how to start a new business, and spread the word about bank-sponsored programs, such as a foreclosure investment seminar.

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