Banking customers working with jazzy personal finance tools don't have Web 2.0 all to themselves. Commercial banking customers are in search of, and in some cases already enjoying, some of the "wow" as well.

Institutions such as Bank of America and Umpqua Bank have borrowed from the MySpace/Facebook template to bring online social networking to the corporate world. Wells Fargo and KeyBank are fronting podcasts and specialized content (such as women's business issues) from their online commercial banking channel.

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