Saul Bellow once said that "ignorance runs deep when the need for illusion is great." If I didn't know better, I'd think Bellow recently had lunch with a handful of bankers. Well, with the exception of a few institutions (and I mean a scant few banks), it's not that far from the truth-particularly when it comes to innovation in electronic banking.

Sure, lots of bankers scrambled to develop Web sites the minute Internet addresses starting turning up in every television and radio commercial nationwide. It's that old "build it and they will come" idea, right?

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