John Hancock Financial Services says it hopes to broaden the appeal of variable annuities by making them less like the complicated insurance products they've been and more like mutual funds.

Hancock's effort comes as many insurance companies have been raising prices on and adding restrictions to their variable annuity offerings.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.