Heritage Union Acquires Annuity & Life Reassurance America, Inc.

Purchase gives life insurance company license to operate in 43 states **Innovative SalaryShield(R) product now available coast-to-coast** RICHMOND, Va., March 5 /PRNewswire/ -- Heritage Union, an upstartinnovator of life insurance products tailored specifically to meet theneeds of middle-income American consumers, has purchased Annuity & LifeReassurance America, Inc. The acquisition enables Heritage Union and itsfamily of companies to serve customers in 43 states, the District ofColumbia and the U.S. territory of Guam and introduce its breakthroughSalaryShield(R) life insurance products. "This acquisition represents a major milestone in the history of ouryoung company, giving us the capacity to begin widely serving thosemiddle-income families who need the peace of mind and security that ourproducts provide," said Philip Walker, CEO, Heritage Union. "We now areable to accelerate our outreach to families across the country withproducts specifically designed to be more affordable, less complicated andmore in tune with the many demands of their lives." Foremost among Heritage Union's offerings is SalaryShield, a suite oflife insurance products that replaces the insured's income in the event ofhis or her death. With SalaryShield Elite, for example, the survivingfamily members continue to receive the equivalent of the insured's monthlypaycheck until he or she would have turned 65. Other SalaryShield productsoffer shorter-term coverage at varying levels of protection. All of the pioneering SalaryShield products are simple to understand(consumers select the amount of income to protect), come with no surprises(the rates are guaranteed to stay the same to age 65) and forego the needfor beneficiaries to manage a large, lump-sum payout. About Heritage Union Founded in 2005 by two financial services executives who experiencedfirst-hand the intrusive, overly complex and frustrating nature ofobtaining life insurance, the Richmond, Va.-based Heritage Union family ofcompanies designs life insurance products aimed specifically at helpingmiddle class American families protect their income in the face ofpremature death. Licensed, well-funded and staffed by industryprofessionals who recognize that shopping for life insurance should notrequire a crystal ball or MBA, Heritage Union is transforming an industrywith new, innovative income-protection products (SalaryShield) that areeasy to use, affordable and understandable. For more information, visithttp://www.salaryshield.com.