Showing that it can pump new life into an old product, Household Credit Services Inc. has gained 650,000 new customers for the General Motors MasterCard in the year since introducing it with new terms.

There is no longer a $500 cap on the amount of rebate money that a cardholder can earn in a year, though the rebates must still be redeemed within seven years. There is still no annual fee — a rare feature among rewards cards — and cardholders still earn cash rebate points equal to 5% of all purchases.

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