More community banks are not only getting on social media but are also getting creative by recruiting celebrities, launching charity drives and promoting local attractions.

As branch traffic declines, interactions with customers have become more removed. So it's increasingly important for banks to develop personal ties to customers through other means, such as social media.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.