Though YouTube videos are not as uncommon in bank marketing as they used to be, Ally Bank broke new ground with a recent pitch that relied on social media almost exclusively.

In addition to four videos posted on Ally's YouTube channel, the "Discovering Retirement" campaign incorporated the use of Google Plus Hangouts, Pinterest, and Twitter's TweetChat, along with some email. No traditional mass media was used.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.