Anthony Hsieh, an entrepreneur who founded and sold LoansDirect.com and Home Loan Center Inc., has started another online mortgage company, loanDepot.com.

The Irvine, Calif., start-up's backers include the San Francisco private-equity company Parthenon Capital Partners. Hsieh has ambitious plans for the company, projecting the creation of over 1,000 jobs by 2013. Right now it is licensed in 18 states, with plans to be approved nationwide by the end of this year.

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