Huntington is first U.S. partner for Strands, a Spanish PFM app

The Spanish personal financial management app developer Strands said it has landed its first U.S. bank partner.

The company said it will begin working with the $100 billion-asset Huntington Bancshares in Columbus, Ohio. The move comes at a time when the banking industry is devoting more resources to PFM, as banks to help customers manage their finances digitally all in one place.

“The Strands team will help us provide new, customer-centric, digital banking solutions, which will both help our customers and differentiate our offering,” Mark Sheehan, payments and channels director for Huntington, said in a press release Thursday.

Strands uses machine learning and big data analytics to help banks anticipate customer needs and proactively make suggestions. It already has partnerships with a number of banks globally, including Barclays, BBVA, Bank of Montreal, Commercial Bank of Africa and Deutsche Bank.

Strands is headquartered in Barcelona and has U.S. offices in Miami.