Hypercom Corp. is aiming its new mobile phone card reader at both on-the-go merchants and retailers that want to expedite purchases and cut down on the wait time at the register.

The "sole proprietor business" that traditionally found accepting payment cards cost prohibitive can benefit from lower-cost, smart phone-enabled payment devices, and there are also "line busting" opportunities at "higher-end retail," Stuart Taylor, Hypercom's vice president of global solutions and marketing, said in an interview Wednesday at the Electronic Transactions Association Annual Meeting and Expo in Las Vegas.

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