International Business Machines Corp., part of a major reorganization earlier this month, has selected Robert C. Timpson to head up a 2,000employee unit aevoted specifically to banking and other financial firms, one of 12 new industry-specific marketing and product development teams.

The new organization, instituted by IBM chief executive Louis V.Gerstner Jr., is designed to help revive the computer giant's fortunes after it has seen its market share shrink in recent years.

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