Banks should be looking to sell life insurance to the growing numbers of people who are disorganized and financially insecure, according to a new study.

Larry Cohen, director of SRI Consulting's consumer financial decisions group, Princeton, N.J., said, "Banks are far up the curve in that they have relationships with people in early life stages-which is just the time where they need this" insurance.

This disorganized segment, along with its opposite segment-the self- reliant, organized, and financially secure-are the two fastest-growing parts of the population, according to SRI Consulting's new study of 10 years of consumer data.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.