Citigroup Inc. next month will begin marketing a new Internet-only credit card product to its customers, Robert B. Willumstad, head of the company's global consumer lending, said Monday.

The new product, to be called "click credit," would function like a credit card without the card, Mr. Willumstad told an audience at the Banc of America Securities investment conference. Click credit would have an awards program that would offer frequent-flier miles or product rebates, he said. In the fourth quarter, Citigroup will launch an "extensive" marketing campaign via television, newspapers, and radio to try to attract new customers to the product, he said.

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