HSBC Holdings PLC is renaming its U.S. holding company.

HSBC Americas Inc. will become HSBC USA Inc., effective June 28.

The unit's principal subsidiary is $34 billion-asset HSBC Bank USA, which changed its name from Marine Midland Bank on March 29. The latest move is part of a branding initiative to unite the bank's global units under a single name.

The HSBC Group has more than 5,000 offices in 79 countries and territories and had $483 billion of assets as of Dec. 31.

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