NEW YORK — J.P. Morgan Chase & Co. introduced a bilingual Web site Monday to serve the needs of Hispanics.

BancoChase.com provides information on a variety of Chase products and is supported by a dedicated Spanish-language customer service group available from 7 a.m. to 2 a.m. Monday through Saturday.

Chase will market the site through popular Hispanic Web portals. The company also offers Spanish-language credit card applications, financial education seminars, direct mail programs, automated teller machine instruction, and dedicated customer service representatives in call centers.

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