PORTLAND, Ore. Applying for credit is easier at pure-play Internet banks than at the Web sites of traditional banks, according to WebCriteria Inc., a Web site analysis and consulting firm.
WebCriteria ranked Internet-only banks and traditional banks sites by the time and effort it took to apply for a credit card.
Internet-only banks required the least time, an average of four minutes, compared with an average of more than five minutes at the bank sites. E-Trade Bank ranked highest overall, while FleetBoston Financial led traditional banks in ease of use.
