NEW YORK - announced it has opened an office in Hong Kong to serve China and the surrounding, an Internet currency and loyalty program developer, said it plans to expand throughout Hong Kong, Taiwan, and China this year. David Yuen, president of Asia Pacific, will head the new office. has been up and running for a year and has signed up more than 600,000 Internet users in the United States, Europe, and Australia. Consumers can earn "beenz" for such on-line activities as visiting a Web site, accessing the Internet through a certain provider, and shopping on-line. The "beenz" can be spent at participating sites.

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