NEW YORK - Jupiter Media Metrix predicts that worldwide advertising, commerce, and subscription revenue from mobile phones will reach $7.5 billion by 2003 but that North American revenue would be $700 million - less than 10% of the total.

Asia will lead with about a 66% share, or $5 billion, of worldwide revenue, according to Jupiter analysts, and Western Europe will have $1.7 billion. Nearly all mobile content providers in the United States, they said, will have negative returns on investment in the short term because they lack direct revenue sources such as subscriptions or per-minute revenue sharing.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.