STAMFORD, Conn. - GE Financial Network this week launched a four-week marketing campaign in which the company will drop wallets full of money in metropolitan areas throughout the country.
During the "Tossed & Found" campaign, GE Financial Network will drop a total of 5,000 wallets a day in public places, such as hotels, restaurants, and office buildings in major cities, including New York, Boston, Los Angeles, Philadelphia, and Stamford, where it is headquartered.
The campaign's goal is to bring attention to its products and Web site, said Bill Goings, senior vice president of e-Business at GE and head of GE Financial Network.
One out of five wallets will contain a prize. The two grand prizes are $100,000 GE Funds accounts, and there are five first prizes of $12,000 toward a residential mortgage. There are also five second prizes of $10,000 GE Funds accounts, five third prizes of $5,000 Compubank accounts, 15 fourth prizes of $500 CompuBank accounts, and 1,210 gefn.com t-shirts.
GE Financial Network is running ads online, on the radio, and on buses and in train stations to promote the campaign. On gefn.com there will be a link to a "Tossed & Found" site, which will feature clues as to where the wallets are dropped, prize redemption information, and stories about winners.